There is no use denying it. The circulation of newspapers is down across the globe, advertisers are spending less money on print media and every day we see an increase of layoffs within journalistic workplaces. On the surface it appears that the business model of traditional journalism is dying. This though, is in no way indicative that the practice of journalism is also going down with it. In fact even though the business model of journalism appears to be failing, the statistics surrounding online journalism articles proves that this area is on the rise. A report titled “The Personal News Cycle” states that 4/10 Americans are now receiving their news from online sources such as social media, whilst a little deeper digging reveals that in the under 30 category, 7/10 individuals are receiving their news from electronic resources.
So what does this say about the future of journalism? David Carr from The New York Times states in an online interview that the future of journalism is what journalism should have been in the first place, owing to the fact that traditional journalism really wasn’t that great and that the changes that we are seeing nowadays is a natural evolution with the rise of technologies. Andy Lack adds in the interview that the use of digital media is nothing to be feared, in fact it should be something to be embraced and enjoyed.
My own opinion is similar to that of Carr and Lack. That with technological advancement, news corporations need to stay relevant by using the media platforms that they are being presented with. Some say that social media is devaluing media, personally I think that it is irrelevant. Purely from a business and marketing perspective, news corporations need to keep up or pack up.
American Press Institute 2014, The Personal News Cycle: How Americans choose to get their news, American Press Institute, viewed 19 April 2014, < http://www.americanpressinstitute.org/publications/reports/survey-research/personal-news-cycle/>.
Boston University 2014, NYT’s David Carr on the Future of Journalism, online video, 6 March, Boston University, viewed 19 April 2014,<https://www.youtube.com/watch?v=WPlazqH0TdA?
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