Future of Journalism (Week 7 Participation)

There is no use denying it. The circulation of newspapers is down across the globe, advertisers are spending less money on print media and every day we see an increase of layoffs within journalistic workplaces. On the surface it appears that the business model of traditional journalism is dying. This though, is in no way indicative that the practice of journalism is also going down with it. In fact even though the business model of journalism appears to be failing, the statistics surrounding online journalism articles proves that this area is on the rise. A report titled “The Personal News Cycle” states that 4/10 Americans are now receiving their news from online sources such as social media, whilst a little deeper digging reveals that in the under 30 category, 7/10 individuals are receiving their news from electronic resources.

So what does this say about the future of journalism? David Carr from The New York Times states in an online interview that the future of journalism is what journalism should have been in the first place, owing to the fact that traditional journalism really wasn’t that great and that the changes that we are seeing nowadays is a natural evolution with the rise of technologies. Andy Lack adds in the interview that the use of digital media is nothing to be feared, in fact it should be something to be embraced and enjoyed.

My own opinion is similar to that of Carr and Lack. That with technological advancement, news corporations need to stay relevant by using the media platforms that they are being presented with. Some say that social media is devaluing media, personally I think that it is irrelevant. Purely from a business and marketing perspective, news corporations need to keep up or pack up.

 

References

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American Press Institute 2014, The Personal News Cycle: How Americans choose to get their news, American Press Institute, viewed 19 April 2014, < http://www.americanpressinstitute.org/publications/reports/survey-research/personal-news-cycle/&gt;.

Boston University 2014, NYT’s David Carr on the Future of Journalism, online video, 6 March, Boston University, viewed 19 April 2014,<https://www.youtube.com/watch?v=WPlazqH0TdA?

 

 

I commented on other people’s work.

 

Comment 1 Comment 2

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By brycemcdonagh Posted in BCM310

6 comments on “Future of Journalism (Week 7 Participation)

  1. Solid points made here.
    In regards to the point you made about news companies staying relevant, although I think the point is relevant to the debate, I would refer to an issue which Carr raised about what it is that “relevance” means with the aspect of mobility now added to the industry. Should the news be reported on what’s most relevant to each user? On what’s relevant to a user’s given location at a point in time? Based on topics the reader has searched for recently?

    I agree that new technological developments are key for news companies to keep relevant with the consumer, but I think that to what extent this approach based around relevance is taken should be given great consideration.

  2. I agree that emerging technologies play a fundamental role in the relevance and continuing success of companies but like mh1993 pointed out the idea of relevance is relative to each individual consumer, even more so with these technologies and perhaps further research into different opinions on the subjectivity of ‘relevance’ could add to your argument.

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  4. I agree with you point that companies need to keep up and get involved online if they want to be successful. People definitely see the decline of old news media and assume that the whole industry is going down with it when in actual fact as you pointed out it is simply evolving in other spaces. 50 years ago they probably feared the media that we now consider old and in another 50 years i’m sure we will see the same attitude towards the ‘new’. People definitely are wary of change but as Andrew Lack commented it should be embraced and enjoyed.

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  6. I completely agree. It is not journalism itself that audiences are turning away from it’s the system. Consumers no longer want to be controlled by news outlets telling them what they need to know and when, they want to choose their own news and be in control of their own consumption. Traditional models of journalism need to release the reigns and give consumers more power of what they want to hear rather than being force feed by gatekeepers. The future of journalism no longer lies in the hands of news outlets but the audience.

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